Information & Resources

The Pretty Equity platform gives founders, brands, and investors free access to expert knowledge across beauty, personal care, OTC, and medical devices. No personal time included — but if your question isn't covered, submit it by email. It may become an article, brief, or interview episode.

Includes decision briefs, the 2026 Execution Series, and the Pretty Equity Interview Series.

Access everything on this site.

Always free.

Foundational Guidance

For early-stage founders who need directional clarity before committing to advisory or consulting work. Billed by the hour — the clock runs for the duration of the call, regardless of length.

Includes scheduled phone or video guidance calls covering where to start, what to prioritize, and what to avoid — across industry, regulatory, compliance, and commercial questions.

Ideal for early-stage founders and entrepreneurs with limited budgets who need direction, not a full advisory engagement.

Hourly rate upon inquiry.

Expert Guidance & Risk Intelligence

Strategic advisory for investors, founders, and executive teams seeking clarity on risk, compliance, and market readiness.

Includes advisory meetings, written summaries and executive briefs, risk assessment and due diligence support, compliance and market readiness evaluation, and review of regulatory, product, or operational frameworks.

Ideal for investors vetting opportunities, brands preparing for launch or audit, or leadership teams that need expert perspective with written documentation.

Available hourly or on a monthly basis. Pricing upon inquiry.

Hands-on engagement to build or restructure the teams a brand or contract manufacturer needs to operate effectively.

Includes all Tier 1 services, assessment of existing team structure and gaps, assembly of internal teams across RA, QA, Supply Chain, Sales, and Project Management, identification and evaluation of external partners and co-manufacturers, and onboarding and post-placement transition support.

Ideal for brands or contract manufacturers building or restructuring internal and external teams from the ground up.

Monthly engagement. Pricing upon inquiry.

Senior Strategic Leadership

For organizations ready to build and scale. This is not a departmental role — it is strategic right-hand leadership to the CEO or founder, coordinating cross-functional workstreams, driving accountability, and translating strategy into execution.

Includes all Tier 1 and Tier 2 services, plus fractional Chief of Staff leadership with oversight of RA, QA, R&D, supply chain, and commercial readiness — and investor and board-level reporting and strategic planning.

Scope defined per engagement. Hybrid in-person or as arranged.

Pricing upon inquiry.

Governance & Strategic Oversight

Governance-level strategic oversight at defined intervals. Accountability and challenge at the leadership and decision-making level, input on major commercial, operational, and risk decisions, and access to an established network of beauty, personal care, OTC, and medical device experts.

Compensation and equity by arrangement, per board terms.