Resources
The Pretty Equity Decision Briefs
Practical resource tools for investors and founders navigating compliance, diligence, and scale in beauty and personal care. Each brief addresses a specific area of risk that most pitch decks don't cover. All are free with email.
MoCRA
What It Requires, What It Means, and What You Must Have in Place
The most significant expansion of FDA authority over cosmetics since 1938. Most brands are still catching up.
This plain-language guide covers every MoCRA requirement now in effect—facility registration, product listing, safety substantiation, adverse event reporting, and GMP—and what each one means for investors evaluating beauty brands and founders building them.
Due Diligence
Most beauty due diligence stops at the financials. The operational and regulatory risks that determine whether a brand can scale, survive a recall, or hold up under scrutiny rarely make it into the standard process.
Founder Intake
The Beauty Brand Diligence Questionnaire
Send this to the brand before your diligence conversation begins. A structured questionnaire covering nine operational and regulatory areas — regulatory compliance, safety and testing, formula IP, manufacturing, supply chain, claims, financials, scale readiness, and known risks. Designed to be completed by the founder and returned to the investor.
The Basics
The 7 Questions Every Beauty Investor Must Ask
Before the term sheet. Before the wire. Before it's too late.
Beauty investing looks approachable. What doesn't show up in the pitch deck is the operational and regulatory complexity underneath — the classification errors, the documentation gaps, the supply chain assumptions that hold until they don't. This brief covers the 7 questions designed to surface the risks most diligence processes miss.
Investor Framework
The Beauty Investor Diligence Tool
Read this before the founder conversation begins. A two-part analytical framework for investors and advisors — eleven categories of operational and regulatory risk with specific diligence questions and the stakes attached to each, plus a forward-looking intelligence layer on where the next wave of exposure is forming in beauty and personal care. No founder required.
All briefs are free and delivered by email. No spam. No hype. Just clarity.
Inquiries: insights@prettyequity.com