Most beauty investments don't fail at the idea stage.
They fail at the operational one.
Pretty Equity translates 25 years of direct industry experience into tools, research, and insight that help investors and founders understand where beauty businesses actually break—across regulation, manufacturing, documentation, and scale—before those risks become expensive.
or email: insights@prettyequity.com
About Pretty Equity
Pretty Equity is led by Melory Johnson, a beauty industry veteran with 25+ years of experience across product development, regulatory compliance, manufacturing, and commercialization. She has worked with global brands, contract manufacturers, investors, and founders—often stepping in where execution risk, compliance blind spots, or operational gaps threaten growth. Pretty Equity is her advisory and publishing platform—the professional home through which that experience is made accessible.
What We Publish
Decision Briefs — Practical PDF reference tools for investors and founders.
Free with email.
The 2026 Execution Series — Three in-depth decision reports releasing throughout 2026.
Free with email.
Substack Interviews — The expert conversations from The Interview Series written as abbreviated editorials for those who prefer to read.
All briefs are free & delivered by email. No spam. No hype. Just clarity.