Most beauty investments don't fail at the idea stage.
They fail at the operational one.
Pretty Equity translates 25+ years of direct industry experience into the tools, research, education, and credentialing that help investors, founders, brand teams, and creators get the operational and regulatory layers right—before the risks become expensive.
or email: insights@prettyequity.com
About Pretty Equity
Pretty Equity is led by Melory Johnson, a beauty industry veteran with 25+ years of experience across product development, regulatory compliance, manufacturing, and commercialization. She has worked with global brands, contract manufacturers, investors, and founders—often stepping in where execution risk, compliance blind spots, or operational gaps threaten growth. Pretty Equity is her advisory and publishing platform—the professional home through which that experience is made accessible.
What We Do
We publish. The 2026 Execution Series, the Interview Series, the Decision Briefs, and the Pretty Equity Substack—practical reference material for the people doing the work.
We credential. The Beauty Industry Compliance Certificate (BICC)—a credential program for beauty content creators, launching Summer 2026.
We advise. Direct engagement for founders, investors, brand leadership, and boards navigating regulatory and operational complexity.
All briefs are free & delivered by email. No spam. No hype. Just clarity.